Managing Your Front Desk

As the popular adage goes, ‘first impressions last’. The way the front of the house is managed is representative of your health club as a whole. A well-organized system for arrivals, bookings and activities conveys professionalism. When performed well, these seemingly trivial processes can in fact have a significant positive impact on your members’ perceptions of your health club. The Clubware 2.0 Front Desk feature helps you maintain full control over your facility at all times.

As the club’s members arrive at the entrance, their details are displayed on your screen along with any relevant notifications. This allows your front desk staff to engage in genuine interactions with the particular member based on the information available.

Greet your member by first name and with a quick glance, you can be alerted if it is your member’s birthday. You will also be prompted if a member has an upcoming activity or booking scheduled so you can have a casual chat about the activity to keep it fresh in your member’s mind. This also provides the opportunity to address any early concerns, which again would help minimize no-shows. In instances where the member’s account is overdue, this is highlighted at arrival as well so you can offer a gentle reminder on the spot. Clubware 2.0 lets you create customized arrival alerts, which means you can flag ad hoc activities as required. This might include a note that a particular gym member left a pair of shoes last time so they can be returned to her as she enters or it could be a reminder to approach the member to schedule a fitness assessment.

Check the Calendar to view exactly what is happening in your facility today. You can even expand the view to a week or a month. This helps you monitor which classes are on the timetable, which resources are booked and whether your staff have appointments planned with any members. With quick access to daily activities, you can ensure that you maximize the use of your resources such as studios, courts and other amenities by limiting idle time.

You can easily add a new booking for a personal training session, fitness assessment, squash court, sun bed, etc. straight into the calendar. There is also an option to filter your calendar view by staff members, locations, classes or resources. The Roster feature displays when your Personal Trainers are available so you can book appointments on your PT’s behalf. These functions are designed to make keeping track of your facility’s activities simple. For instance, creating a new booking while speaking to a member over the phone can be done instantly with the full calendar of activities right in front of you.

The front desk serves as a health club’s information hub and the efficient management of your front desk is central to establishing systematic day-to-day operations. Clubware 2.0 helps ensure that you create a seamless administration process, which leaves a lasting impression on your members.

For more information on how to take control of your front desk contact Clubware NZ on + 64 9 4810490 or support@clubware.co.nz. You can also view http://clubware.co.nz/features/front-desk-administration/